How much money are you leaving on the table right now, by NOT increasing your Shopify conversions? Let's fix that.

Uncover hidden revenue in your Shopify business to survive and even thrive in these bizarre times, and beyond.

  • Even if… you’re not sure what else to do to improve your sales
  • Even if… you don’t know how to code
  • Even if… you think you’ve tried everything Shopify App under the sun
  • Even if… your store is going great, you haven’t been affected by the virus and want to keep the momentum going.

And yes, especially if you’re unsure what else to change to increase your conversion rate and your sales. Avoid spinning your wheels with a hundred different tactics you’ve read on free blogs. It’s time to fix your Shopify store so it generates as many sales as possible for you and your family, right now.

You need every website visit to count. You need every sale you can get, and you need to keep customers coming back. If you need more revenue, more time and less stress, Thrive On Shopify might be for you.

5-minute video overview:

Introducing: Thrive On Shopify

The goal is simple: find out where your customers are dropping off or not buying. Then fix those areas. That’s it. In this course, I’ll show you exactly how I do this for my clients, and what I did for some of Shopify’s largest businesses during my two years working inside of Shopify:
  • Proven strategies for increasing your Shopify sales through your website and email marketing. Increase your conversions and average order value, and save time.
  • Rapid results: Once you’ve taken the course, you’ll know exactly what you need to do, step-by-step. In a matter of days, you’ll be able to drastically improve your site and business to find where customers aren’t buying, and fix that.

When you started your Shopify store, did you dream of automatic sales, the fabled ‘passive income’ and living on the beach, only to find it needed more work than you thought and didn’t bring in as many sales as you’d hoped? You’re not alone.

You might be wondering: I’ve tried everything -- Shopify Apps, new themes, more emails to customers, discount codes -- what do I do next?

You might be thinking: Maybe this is just how it is now. There’s nothing I can do. I just need to wait this out. You’re probably worried about whether or not your business will survive; or at the very least, whether it’ll keep providing enough income for you and your family during these strange times.

But what if that wasn’t the case? What if there are things you can do right now to help improve your business? More likely than not, customers are still coming to your website. In fact, many Shopify businesses are still thriving right now. You might have more or less traffic than before, but if you’re reading this, you probably still have interested website visitors.

But they’re not buying. Why?

What if there was a way you could ASSESS your own business, KNOW what to look for, and then FIX it yourself? That’s what you’ll find in this course.

It All Started With Lycra Pants


More recently, I worked at Shopify for two years. My job?  To help Shopify’s largest businesses thrive.  Help them improve their sales. Reduce stress. Spend less time on the boring stuff that nobody wants to do.  Reduce their costs. Help them grow.   I’ve worked with some brands you might know, like the LA Lakers, Deakin University, Memobottle, Nude By Nature and more. 

That’s what I bring to the table: 15 years of online experience, and almost 10 years working with Shopify, with some of the largest companies on the platform, as well as running 5 of my own eCommerce businesses.  Everything you’ll see in this course is something I’ve applied to my own businesses, as well as recommended to clients. No BS or ‘half-ass’ techniques I read on some blog somewhere. It’s all real, and I’ll give it to you straight. 

Can’t I find this out on my own?

Yes.  In theory, you could: you could read hundreds of articles online, take usability courses, review hundreds of websites and test the latest technologies and Shopify Apps.  But do you really have time for that? Don’t you need to act now to make the most of your customers during this uncertain time?  This course brings together tried-and-tested techniques from over 15 years of working online with some of Shopify’s biggest brands, as well as managing my own Shopify stores. I’ve got skin in the game, and I’ve used these techniques on my own businesses too.

Are you just one of those ‘coaches’ who doesn’t actually do anything?

If I were you, I’d be asking the same question.  The answer is: no.  I’ve never wanted to become a ‘coach’ or consultant who doesn’t actually do anything themselves. If I’m taking someone’s advice, they need to have skin in the game.  That’s why I spend only a small amount of my time helping other businesses via coaching and courses -- and the rest is spent on my own two eCommerce stores which I run together with my wife.  We work on them every single day.  I CAN help you get to the next level, bringing my 10 years of experience to you in under 4 hours.

This is the part where some marketers show you a picture of them driving a Ferrari. I hate that stuff. I’m not going to BS you about some get rich quick scheme — and since you’ve already started your business, you know it takes work.

Hang on… you haven’t even seen my website yet, how can you tell me what needs improving?

That’s the exact point:  Rather than me looking at it for you (and doing a consulting assessment where I charge $1,000 - $3,000), I’m going to show you the exact system I use, to evaluate and improve Shopify businesses on a regular basis. (It’s also the exact system I’ve developed to revamp two Shopify stores I bought and did up, doubling the revenue within 6 months on both of them).


“If you have an e-commerce store and get the chance to work with Tristan, you have to take it. I’m really glad that I met him. I’ve been in e-commerce for 7 years, but there were some key insights that Tristan helped me with for my Shopify store. He’s super knowledgeable about e-commerce and converting your potential customers into buyers.”

- Chris, Founder, Mannequin Mall 

"Tristan possesses a wealth of knowledge and real world experience across all areas of commerce. Having run his own agency and also been a merchant selling globally, Tristan understands how to grow and succeed at a much deeper level than most."

- Ben, Shopify

The alternative

You could keep doing what you’re doing, and hoping that things will get better (but not actually taking control of it).

… or, you could do something about it. Now. And in a few days’ time, you’ll have several concrete, specific strategies and tactics to improve your business. Most of them are one-off fixes that will then serve you every time someone visits, or every time you send an email.  Fix once, benefit forever. 

In the course, you’ll learn:

How to find hidden revenue: Exactly how I help consulting clients -- and some of Shopify’s biggest businesses -- make more sales from your existing traffic.  I do this in my own businesses too. 

Common mistakes, and how to fix them: The most frequent mistakes made by Shopify store owners.  Despite working with over 500 businesses, I’ve still never seen one which got all of these right.  Chances are, you’re making some mistakes which you can easily spot and fix once you know what they are.

Quick wins: You’ won’t end up with a list of 100 small things to do that barely move the needle.  We’ll be focusing on the BIG WINS - what you can do NOW to improve your business and make more sales. 

Which areas to focus on:
Overwhelmed by Shopify Apps, tactics, suggestions and opinions?  Many of these come from people who have never run their own Shopify store.  Don’t get bogged down in endless debates about what to focus on:  Email? Website? Live Chat? Paid Ads? SEO? Social Media?  Ditch the confusion and get laser-focused on what matters for your business, by learning about what successful businesses do.

What You Get

As soon as you’re inside the course, you’ll get access to:
  • The exact proven method I use to find hidden revenue in my clients’ businesses. Step-by-step, we’ll walk through how you can assess your own business to find hidden revenue. Which areas to look at, as well as common mistakes.
  • For some areas, we’ll dive into some advanced techniques you can consider to improve your sales even further.
  • Video tutorials with me talking and showing you -- on the screen -- step-by-step, what to do.
  • Checklists of the key actions you need to take to improve your Shopify store. (To reiterate: We won’t be looking for hundreds of tiny actions. We’ll be working on the big stuff. So the checklists will be a curated list of the biggest ‘quick wins’ for most businesses).
  • Lifetime access to the course. In a hurry? Do it all at once. Need more time? Take all the time you need. We’ll be here when you’re ready.
  • Access to me and to other course participants via the comments in the lessons. This can be incredibly helpful to find out what’s working for others, and to ask questions directly.

Here’s what we’ll cover in three main areas:

  1. Your Shopify store. Common pitfalls, conversion killers -- which automatically lead to a drop in revenue and annoying your customers -- and what to do to identify and fix them. We’ll find these on both desktop and mobile (where I bet more than 50% of your traffic is coming from).
  2. Email. You’re sending email to your customers. Is it effective? I’ll highlight the most common mistakes (which a huge percentage of Shopify stores are making) and show you how to fix them, to get more conversions and repeat orders, as well as give a more professional impression for your business.
  3. Communication with your customers. It’s not just your website. There are a lot of areas where your customers interact with you. Do you know what they all are? Do you know if they’re all consistent and what they say about you? Do they make customers want to come back?

I’ll teach you how to review these, fix common mistakes, find quick wins, and adjust them so they’re the best they can be for your store.

Course Topics

1. Your Shopify Store

The 'engine' of your business.  Improve your conversions and fix common mistakes to increase your sales and average order value.

2. Your Emails

Gain new customers, keep them coming back, and be more professional (hint: if you're using standard templates, up your game)

3. Communication with your customers

Have you tested all the ways your customers interact with you? Do you know what they are? This will help.

what the course looks like

This is an easy-to-follow VIDEO course.  You'll be able to look over my shoulder as we review real Shopify stores, real emails, my own businesses, inside of Klaviyo and helpdesk systems and more.  In addition, we have slides for summarising key information, as well as checklists to help you tick off the actions you'll be learning in the course.  Here's a sneak peek:

(In order: Video introduction // Inside Shopify's Abandoned Cart Email // Slide Summary // Inside Klaviyo // Reviewing real Shopify stores // Google Doc checklist overview).

Full Course Outline: See the bottom of this page for the FULL course outline.

Here are some specifics we’ll cover:

  • Where some stores are losing money -- giving away discounts when customers would buy anyway
  • When your reviews can work against you instead of for you (and how to fix it)
  • The top mistakes for conversions: confusing your customers in one click
  • How many stores seem unprofessional in the checkout - right where it matters
  • Quick ways many stores annoy their customers: Popup “hell” and how to balance this
  • The fastest ways to increase customer trust (without a ton of coding)
  • Quick wins to improve your email open rates (hint: most customers read emails on their mobile phone, and a lot of stores don’t think about this)
… and more.

I teach this using REAL examples, not some bogus test store. You’ll be able to look over my shoulder as I review real sites, dive into the details, and show you best-practice examples of what the most successful Shopify stores are doing.

Other courses focus on starting. Finding a niche. How to build a store. But what about business owners like you, who already have a store and might be 2 months to 2 years in, and not sure what else to do? That's why I built this course.

What this course is NOT about

  • Starting a store from scratch. You should already have a store if you take this course. There are lots of courses and free material out there already about creating a NEW store; this course is about how to get more out of your existing store.
  • This is not a course about online marketing nor advertising. We won’t be covering Facebook Ads, Google Ads, Instagram, Social Media and so-on.
  • It’s not about bogus, spammy or questionable techniques to get people to buy more from you, like annoying countdown timers, false scarcity or other dodgy techniques. (We’re all about the real stuff and doing the right thing).
  • It’s not about other platforms outside of Shopify. For example, we don’t cover WordPress. As Shopify is what I know, it’s very Shopify-centric.
  • This is not a copywriting course, nor a course about how to configure email systems as such, though we WILL touch on those topics, specifically as they relate to your Shopify store and making more sales.

Who’s a good fit for this course?

This course is not for everyone. Here’s who should (and who shouldn’t) sign up.

Who should join this course:
  • You want more sales on your Shopify store but aren’t sure what else to do
  • You know your store isn’t ‘quite right’, isn’t as good as it could be, but you’re not sure what to improve
  • You’re confused about what to work on next, mired in a pool of ‘tactics’ and a never-ending to-do list of small things. You want to work on the big stuff that actually moves the needle.
  • You have a Shopify business doing $2,000 or more per month on average
  • You’re willing to put in the work and take action on your store to improve it

Who should NOT join this course
  • You don’t need any help with your Shopify store and are making all the sales you want
  • You’re not willing to take action to improve your store (and prefer to ‘wait it out’)
  • You’re not serious about your Shopify store at the moment - it’s more of a ‘hobby’ or a ‘side project’, and you don’t need to increase its sales
  • You’ve only just started your Shopify store. This isn’t a hard rule - if you think you’ll benefit, you are welcome. But to be honest, this course is more suited to those who have some momentum and sales already built on Shopify, as it’s easier to move the needle for stores already doing sales. We recommend at least $2,000 per month.
  • You have no traffic. This course is about how to make the most of your existing customers and traffic, not about how to generate more traffic. So if you don’t have traffic yet, work on that first and come back… we’ll still be here.
  • You’d prefer to read hundreds of articles and review hundreds of websites yourself, to learn what works and what doesn’t.
  • You have proven checklists already and don’t need ‘over the shoulder’ walkthroughs.

How long will the course take?

This course content is about 4 hours long, consisting of videos and the curated checklists we've created. It’s broken up into small, digestible pieces so you can take it at your own pace, so that you can easily refer back to lessons and work on the actions step-by-step.

How actionable is the course?

VERY actionable. You will need to take action when doing this course. It’s not a sit-around-and-hope kind of strategy. You’ll get specific checklists and actions to implement on your Shopify store straight away. That’s why I created videos: so you can see, on screen, exactly what to look for and what to action.


In addition to the video walkthroughs, live examples, checklists and templates above, as a special bonus, you’ll also get access to two BONUS modules:

  • Bonus 1: “Best of the Best” Shopify Apps List: A curated list of the best Shopify Apps for the most common things. What makes them ‘the best’? We factor in cost, functionality, reviews, and most importantly, how well they work. Having worked on over 500 Shopify stores, recommended Apps for 9 years and tried out hundreds of them in my own businesses, I know the App store quite well. I’ve tested tons of apps (and at Shopify, one of my jobs was to closely critique them). There are thousands of apps on the Shopify App store - don’t waste time and money testing 5 apps for everything you need to do. Get this list instead and save hours by cutting through the fluff.

  • Bonus 2: “Coding for non-Coders”: A Shopify 101 coding mini-course. I’ve taught this to hundreds of people in my agency days, at Shopify, and to consulting clients. In 10-30 minutes, you can learn the basics of how to change formatting on your store, and where to start with some basic Shopify coding. This is optional - if you hate coding, just skip it. But if you’d like to know how to do some very basic coding -- like reducing the padding / white space on your store, creating your own styles for paragraphs you want to highlight, or changing the colour of buttons -- this mini-course will help you do just that. (To be clear: This is not designed to teach you Liquid, create new templates, or design themes. It’s some basic Cascading Style Sheets (CSS) ‘hack’ coding you can use on your own site). Empower yourself to make basic changes, as well as brief developers more succinctly. This can save hundreds of dollars in developer fees, and empower you to be able to make at least basic changes on your shop.

  • Are you around, or sitting in the background somewhere? I’ll be around. I’ll be here to support you. You’ll be able to email me, and I’ll be answering questions in the comments section of the lessons as well.

"Tristan clearly has a great eye for website conversion optimisation and delivered some invaluable advice in a concise and easily-consumed report that I believe will have a big impact on our sales and lead generation!"
- Eliot, Founder, FutureKind

"We worked with Tristan on ways to maintain our level of customer service while growing our business. Since then, we've streamlined our project management, marketing, and leads, resulting in better customer service, less admin, and a stronger ability to win contracts."
- Rhys, Director, Code Nation

Join us?

For what you’ll learn in this course, you could pay a specialised Conversion Company $5,000 or more.  With my consulting clients, I charge between $1,000 and $3,000 for this system (which usually pays for itself extremely quickly).

In addition, even incremental improvements in your store very quickly pay for themselves.  As the saying goes ‘there are no guarantees on the internet’ (except for our 30-day guarantee, see below!).... But it’s extremely likely you’ll be able to improve your conversions after taking this course -- either on the website, via email, returning customers, or all three.  Here’s how it could pay off for you:

How much extra could you make, based on your revenue and potential increase in conversions?

Compare the cost of this course with other ways to achieve results:


The cost for this course is just $147 (down from $247 for a limited time).  It comes with lifetime access, and our 30-day guarantee.

Thrive On Shopify

Regular price $247.00 Sale price $147.00 Save $100.00
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Try It For 30 Days
If you try the course for 30 days, take the action steps and genuinely think you will not make your money back even after taking the steps outlined in the course, we’ll give you a full refund. We’ll even eat the credit card processing fees.
We’re really confident you’ll love the course, and that it’ll help your business.  There’s no reason not to try it out.

If you have ANY questions, just contact me at and I'll get back to you within 1 business day.

Hope to see you on the inside!
Thanks for reading.
- Tristan

Full Course Outline

Click the sections below to see the table of contents for each section in the course.

In section 1 we cover: 

  • 1.0: "Start Here" - The intro video to the course
  • 1.1: Homepage basics -The anatomy of a great homepage, and what techniques some of the most successful Shopify stores are using
  • 1.2: Contact and About us - The importance of these two critical pages (as well as inspiration you can draw from to make yours great)
  • 1.3: Collection and product pages - The crux of your store, since they make the money!
  • 1.4: Checkout, payments and multi-currency - Make it super easy for customers to buy
  • 1.5: Common mistakes - In my work with over 500 Shopify stores, I've seen a lot of businesses making the same mistakes. Here are some of them and how to avoid them.
  • 1.6: Mobile - With most stores now receiving upwards of 60% of traffic on mobile phones, it's critical that your site is reviewed and working beautifully
  • 1.7: Advanced conversion techniques for the cart, checkout and more
  • 1.8: Recap of section 1 - Recap everything we've learned in this section, as well as how to use the special checklist to track your actions.

In section 2 we cover: 

  • 2.1: Shopify Emails - Examples - To understand what the best are doing, we need to examine the best. Here I show what's possible with your Shopify emails, using some of the most successful stores on the platform.  Soon we'll be upgrading yours to be similar!
  • 2.2: Shopify Emails - Setup - Here, we discuss exactly how you can level up your Shopify emails.  Three options depending on your budget and time - a basic version, an intermediate version, and a super advanced, fancy version.  All of them work great.
  • 2.3: Abandoned Cart - Potentially the email that can make you the most money over its lifetime, the abandoned cart email is super important... and one that a huge amount of Shopify stores don't do well.  Most leave it as the 'default template', which, let's be honest, isn't good enough. It needs your personal touch and some clever techniques to convert more customers. Here's how.
  • 2.4: Welcome Email - A very simple email you can set up once, and reap the rewards forever.  Warm customers up for the sale, and get your important message across.
  • 2.5: Around the website - email opt-ins, forms and popups - Ok great, you have an email opt-in form. Is anyone signing up? When they do, what do they get?  No-one wants more random "Updates" or another "Newsletter".  Learn how to make your signup form more enticing, and how to engage customers without putting them in what I call "pop-up hell".
  • 2.6: Comparison of Klaviyo and MailChimp - A common question is, should I use MailChimp or Klaviyo? That's up to you, but I do have some input, which I give in this video. 
  • 2.7: Advanced Klaviyo Conversion Techniques: If you're using Klaviyo, you have some very powerful tools at your fingertips. In this video we talk about follow ups for those who forgot to use their discounts; using personalised discount codes; the power of "P.S.", and more techniques that can increase your sales.
  • 2.7: Recap of Section 2 - In this short video we recap everything we did in section 2, as well as outline how to use the comprehensive checklist we've prepared for you to track your progress of upgrading your emails on your own store.

In Section 3 we cover:

  • 3.1 Customer Touchpoints: The Crucial Entry Points To Your business: An overview of the other critical entry points to your business that we'll cover in this section. There are many. Do you know what they all are? And have you tested them?
  • 3.2 Contact Form, Email and Live Chat: Customer contact is integral to your business. In this video, learn the importance of email subjects in NOT coming across as spam; email signatures; and how to set up Live Chat in a way that helps your customers and avoids any frustration with 'half-manned' Live Chats.
  • 3.3 Tracking Packages: Are you wasting lots of time answering emails like "Where is my order"? This simple way of setting up self-serve tracking could save you hours every week, and make your customers happier too. Learn how to set up self-serve tracking on your website:
  • 3.4 Customer Service Systems: Setup & Common Mistakes: If you're drowning in customer service inquiries -- or just want to improve your service -- you'll want to consider getting a Customer Service System, also known as a helpdesk. Here, learn WHY this will help your business (and you personally); WHEN is the right time to set one up; the key 2 contenders in my mind that work well with Shopify, and 2-3 common mistakes to avoid, that will help you look as professional as possible and make your life easier too:
  • 3.5 Summary of Part 3: A recap of everything we've covered in section 3, along with the checklist and slides for this section.

In the Bonuses & Closing, we cover:

  • 4.1 Bonus 1 - Getting Support: With so many support channels, it can be hard to know where to go. Shopify support? Experts? Hire an agency? Documentation? YouTube? Bloggers? In this video I save you time by sharing the best support resources so you don't get stuck (including one sneaky hack to find out where your theme comes from, in case you forget).
  • 4.2 Bonus 2 - Curated List of The Best Shopify Apps: Save hours and just get the 'best of the best' Shopify Apps straight up, instead of trolling the App Store and trying 5 apps that do the same thing. Get this list instead and save hours by cutting through the fluff.
  • 4.3 Bonus 3 - Shopify Coding 101: “Coding for non-Coders”: A Shopify 101 coding mini-course. I’ve taught this to hundreds of people in my agency days, at Shopify, and to consulting clients. In 10-30 minutes, you can learn the basics of how to change formatting on your store, and where to start with some basic Shopify coding.
  • 4.4 Wrap-up and Thank You: Closing comments, wrapping up the course, and a thank you for taking the course.